We built JRZY so a kid in Senegal and a freshman in Indianapolis get the same shot at the league.
Basketball is the most global game on earth and the most under-indexed market in sports. The infrastructure that decides who gets seen — recruiting boards, scouting departments, card markets, NIL agencies — operates on incomplete information sorted by reputation, not signal. JRZY is the correction.
Every active basketball athlete gets a profile. NBA, WNBA, G-League, EuroLeague, college, and HS — auto-populated from public data and AI agents that watch the same channels professional scouts watch, around the clock. The athlete sees what we see. So does the market.
Athletes are free forever. They are the asset. Counterparties — agents, sponsors, scouts, GMs, PE — pay to reach them or to see the intelligence layer.
What we build
- JRZY — the gated workspace where athletes, agents, scouts, and brands operate.
- JoxStox — the public exchange. Free market data, stake trading, card prices, signal feed.
- Scout Stakes — the discovery layer. 100 stakes per athlete, weighted rewards, secondary trading via Stripe Connect.
The team
IPO Labs. Builders from finance, basketball, and AI. Backed by people who have run scouting departments, agencies, and trading floors.