The average NBA team, on the other hand, has increased in value from $369 million in 2010 to $2.2 billion in 2021, representing a staggering 495% increase in value over the same period.
Why do athletes like Ryan Garcia and Alisha Lehmann have large followings that substantially outpaces their relative rankings and skill levels?
There are many variables that make us influential, but there are a couple when mastered together lead to riches.
Having a large audience without athletic performance is meaningless in the world of sports. An athlete with a large following but poor performance will not be successful in their sport and will eventually lose their audience and endorsement deals. This is because fans and sponsors want to associate themselves with successful athletes who can deliver results.
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