The full Newsroom archive.

Can burnout among college ATHLETEs be prevented?

Can burnout among college ATHLETEs be prevented?

Athletes to Invest or Bet (Or Not) this Week

Stay ahead in the market by making informed decisions with our weekly guide.

Best Sports for 6-Year-Old Kids: Engaging Activities for Young Athletes

Best Sports for 6-Year-Old Kids: Engaging Activities for Young Athletes

Athletes Strike Gold with Podcasting: Uncovering the Hidden Earnings Potential.

Athletes Strike Gold with Podcasting: Uncovering the Hidden Earnings Potential.

Audience vs. Performance, Which Is Better For Endorsements?

Money is spent on endorsements primarily because athletes have a large fan base and brands want more exposure. It is obvious that a larger fan base has greater potential to generate revenue for you as an athlete, but without good performance, you have very little chance of becoming known.

Athlete Venture Capitalists Are On The Rise

With countless ways for us to easily invest our money including startups, crypto, apps, we're starting to see athlete venture capitalist funds trending upwards.

Are You Sabotaging Your Own Sponsorship Opportunities? Find Out Here

Securing sponsorship deals as an athlete is all about standing out from the competition and showing your value. Avoid the common mistakes, promote yourself effectively, target the right company, perform at your best, don’t get yourself in bad light and join a community that will help increase your reach. With determination and the right strategies, you can achieve your sponsorship goals. Go for it!

Are Youtubers Ruining Boxing?

Boxing purists must also acknowledge the problems within boxing were plenty before Youtubers began merging into the sport. Corruption, incompetent judging, promotional gatekeeping amongst other issues should be addressed first before blaming Youtube boxing for “ruining” the sport.

Are Sports Fans Out of Control?

Is fan behavior getting out of control?

Are Football (Soccer) Agents on the Decline?

While the majority of agents have players interests at heart, the high commissions and growth of data has perhaps put the industry on high alert.

Are Bowl Games In Jeopardy?

If just about everyone who is draft-eligible (and even some who aren’t) decide to skip these games due to pre-draft injury concerns or Covid concerns, will fans continue to tune in?

How the Supreme Court's decision could potentially shift billions to NCAA athletes

This decision potentially opens the door for athletes to gain an easier path to being compensated for their NIL (name, image, likeness)

AAU Sports – Good Or Bad... What’s the Right Move?

Next time that you think that it’s crazy how young kids are when they start to be treated as athletic commodities, remember that this is not limited to just AAU or America... It's Global.

6 Soccer Stars Whose Careers Were Cut Short by Injury

6 Soccer Stars Whose Careers Were Cut Short by Injury

5 Can't Miss Rules to Trading Card Investing

5 Can't Miss Rules to Trading Card Investing

How athletes protect themselves from bad investment advice

Athletes protect themselves from bad investment advice by working with fiduciary advisors, using strict decision frameworks, and prioritizing transparency and control, ensuring every investment is vetted, aligned with long-term goals, and structured to preserve wealth and ownership

How to build a diversified portfolio as a professional athlete

Athletes balance risk by prioritizing liquidity, diversifying investments, and limiting exposure to high-risk deals, ensuring their financial strategy protects against career uncertainty while still enabling long-term wealth growth

How athletes should build an investment strategy

Athletes build lasting wealth by diversifying investments, allocating capital strategically, and prioritizing equity opportunities, turning short career earnings into long-term, compounding financial growth and ownership beyond sports

How athletes balance risk between sports and investing

Athletes balance risk by prioritizing liquidity, diversifying investments, and limiting exposure to high-risk deals, ensuring their financial strategy protects against career uncertainty while still enabling long-term wealth growth

How much athletes should allocate to private investments

Athletes should allocate roughly 20–40% of their net worth to private investments, balancing high-growth equity opportunities with diversification and risk control to build long-term wealth while protecting against career volatility

What advisors should teach athletes about equity early

Advisors should teach athletes about equity early so they prioritize ownership over short-term cash, enabling long-term wealth compounding, tax efficiency, and lasting financial control beyond their playing careers

Why short-term cash decisions hurt long-term wealth

Short-term cash decisions hurt athletes by sacrificing long-term equity growth, exposing income to high taxes and rapid spending, and preventing the compounding ownership opportunities that create lasting wealth beyond their careers

How bad deal structure costs athletes millions

Bad deal structures cost athletes millions by prioritizing short-term cash over equity, locking them into finite income, high taxes, and lost ownership opportunities while preventing long-term wealth from compounding across their careers

Athletes who missed out by choosing endorsements over ownership

Athletes who take cash over equity often miss out on exponential ownership growth, residual income, and governance control, leaving peers who secured stakes to compound wealth into generational empires while their fixed payouts fade post-career.

Why some athletes regret taking cash instead of equity

Athletes often regret taking cash over equity, missing out on compounding ownership gains, governance rights, and generational wealth. Equity stakes provide silent growth, structural leverage, and long-term principal control that cash deals cannot match.

How athletes evaluate startup founders and opportunities

Athletes evaluate startup founders and opportunities by focusing on resilience, proven traction, strong teams, and clear growth potential, ensuring each investment has the discipline and fundamentals needed to build long-term value and sustainable success

How athletes gain access to startup equity deals

Athletes access startup equity deals through exclusive venture networks, trusted referrals, and athlete focused investment platforms, allowing them to invest early in high growth companies while leveraging their influence to secure better opportunities and long term ownership

Why startup investing appeals to high-income athletes

Startup investing appeals to athletes because it allows them to use their brand, network, and influence to access high growth opportunities, turning their earnings into long term equity and potential outsized returns beyond their playing careers

How athletes invest in startups and private companies

Athletes invest in startups and private companies by taking small, diversified equity stakes through structured vehicles, using their influence to accelerate growth while building long-term ownership and wealth beyond their playing careers

How athletes structure real estate investments for tax efficiency

Athletes structure real estate investments for tax efficiency by using strategies like depreciation, LLC ownership, and tax deferral tools to reduce taxable income, keep more of their earnings, and build long term wealth through real estate assets

How athletes use real estate to create passive income

Athletes create passive income through real estate by investing in rental properties and syndications that generate steady cash flow, allowing them to earn consistently while building long term wealth with minimal daily involvement

Why real estate is a preferred asset for professional athletes

Real estate is a preferred asset for athletes because it provides stable income, long term equity growth, tax advantages, and privacy, helping protect and grow wealth beyond the short span of their athletic careers

How athletes invest in real estate

Athletes invest in real estate to generate stable passive income, build long term equity, and protect wealth against career volatility, creating financial security that extends beyond their playing years

What athlete advisors can learn from Magic Johnson’s business approach

Athlete advisors can learn from Magic Johnson that prioritizing ownership, trusted mentorship, and disciplined investment structures create long-term wealth, control, and compounding growth far beyond short-term endorsements

How Magic Johnson evaluated investment opportunities

Magic Johnson evaluated investments using a disciplined framework focused on proven demand, long term viability, consistent growth, and clear exit strategies, ensuring every deal had strong fundamentals and the potential to generate lasting, compounding wealth

How real estate protects athlete wealth long term

Real estate protects athlete wealth by providing stable, income generating assets that grow over time, reduce tax exposure, and create long term financial security beyond an athlete’s career

Why Magic Johnson focused on control instead of endorsements

Magic Johnson focused on ownership because it gave him long term control, recurring income, and the ability to grow wealth beyond his playing career, turning short term earnings into lasting, compounding business value

How Magic Johnson used cash flow businesses to build wealth

Magic Johnson built wealth through cash flow businesses by investing in recurring revenue franchises and companies that generated consistent income, allowing him to reinvest profits into larger ownership opportunities and grow long-term wealth beyond his playing career

How Magic Johnson became a billionaire through business ownership

Magic Johnson built billionaire wealth by investing in diversified ownership stakes across sports franchises, insurance, and community-focused businesses, turning his earnings into long-term, compounding equity that generates sustained income and control beyond his playing career

What athletes can learn from LeBron James’s investment strategy

Athletes can learn from LeBron James that prioritizing equity over guaranteed cash, building a trusted inner circle, and investing through disciplined, long term structures creates lasting wealth, control, and financial growth beyond their playing careers