The full Newsroom archive.

In the NBA, the Hot Take Media Cycle Damages the Product

The sports media culture of today is not taking enough blame here. Let’s be real, it can be kind of fun to dream about where different players could move. Imagining these scenarios is part of the fun for basketball fans… but by 2022, it’s gone too far. We often forget the product that is actually on the floor. More specifically, we forget that championship teams don’t just happen immediately.

Impact of sponsorship on athletic performance.

Impact of sponsorship on athletic performance.

If We Don't Build Arenas Without Seats, Why Do We Build Products Without Them?

US adults spent more than $8 billion on sportswear alone and sports enthusiasts spend, on average, $725 on sports each year. Any experience that doesn't include the fans is one that is flawed. Products that are easy for fans and athletes to both adopt, as well as interact with each other will present the most value in the future.

Ice Cube's Big3 Signals Great Things For Athletes & Artists

Institutions that exploit their power and human capital are now at great risk of their industries and business models being disrupted, and the people will benefit from it. Automated fractional ownership and decentralization is a win for society. This is why we’re building the Decentralized Athlete Playground.

How Web3 Can Activate Economic Growth For Athletes Globally

We believe that by providing a proper opportunity and foundation, any athlete can easily activate the global community and use their own likeness, story, and dreams to fundraise their journey.

How Twitter Reacts to Messi’s Inter Miami Debut Goal

How Twitter Reacts to Messi’s Inter Miami Debut Goal

How to Develop and Sell Online Training Programs for Athletes: A Step-by-Step Guide

By following these steps, you may build a successful online training program that attracts and maintains athletes, resulting in income and growth for your company.

How to Become a Sports Agent and Make Money

Stay dedicated, keep learning, and adapt to market trends to grow your sports memorabilia business successfully.‍

How To Become A Billionaire For Beginners

How to be a billionaire 101. Have rich parents, be an entrepreneur, diversify, get rich or die trying.

How The AI Movement Is Changing Sports

There has been many innovations in sport, but few have had the influence that AI currently has in sports.

How Sports Shoes Have Taken Over The Fashion Industry

The sneaker culture that is booming has transformed the insane demand for Jordans and these basketball shoes have revolutionized the fashion industry by transforming game sneakers into a fashion staple.

How Smaller Audience Sizes Provide a Bigger ROI

Honing into core competencies, and core people, is what will really propel yourself and your power. Tap into the one, and then the many will follow.

How Resellers Are Ruining The Sneaker Game

The reselling game has made this close to impossible for a large percentage of the people fighting for a pair.

how often does the winner of the first 2 sets usually win the match in tennis?

how often does the winner of the first 2 sets usually win the match in tennis?

How One of The GOAT Brands Almost Didn't Happen

A story of how one of the strongest brands every created almost didn't happen because it was being overlooked.

how many rounds are in women's pro tennis?

how many rounds are in women's pro tennis?

How We Activate Critical Mass to Bring More Opportunities to Athletes

How We Activate Critical Mass to Bring More Opportunities to Athletes

How In 2022 Athletes Will Flex Their Muscle Over Teams And Leagues In Fresh Ways

Sports are star driven and social networks have increased the power of individuality. Ownership of ourselves, our content, our voices, and our leverage is what will continue to evolve.

How Important Is Fan Engagement In Sports?

There are billions of sports fans around the world with soccer being the most popular with an estimated 3.5 billion fans globally. The NFL (390 million to 410 million fans worldwide) also has a huge global following as does baseball and ice hockey. Fans are the most important aspect of most professional sports because without the fans, professional sports wouldn’t exist.

How Good is Rafael Leão

How Good is Rafael Leão

How Good is Vinicius Jr?‍

How Good is Vinicius Jr?‍

How Do I Get Sponsors?

There are plenty of ways to “get” sponsors, but your mindset should rather be “how can I attract sponsors.”

How Can Poverty Be Alleviated Through Sports?

Sport is the great equalizer and connector across the globe. It is proven, consistent, fair, and a realistic pathway to realizing the idea of "The American Dream" and upward mobility in any nation or society

What Is GPT-3 And How Can It Be Useful In Sport?

The role of AI and GPT-3 in sports is likely to continue to be a topic of debate. But as the technology continues to evolve and become more widely available, it's clear that it will play an increasingly important and permanent role in how sport evolves.

How Athletes can help your Startup Rise Above the Noise

It is time to build your brand on the back of people that can propel it to new heights. Athletes want to take ownership of their lives, they can and will carry your endeavors into new spheres of interest.

How A 24-Year-Old Dutch Man Surprised The World And Won The Formula One championship

The Formula One Abu Dhabi race this weekend was nothing less than a huge surprise for most people. Here's a breakdown of what happened.

How A Funnel Can Fix The NFL's Rooney Problem

The NFL has a systemic problem that requires a systemic solution. “Better than nothing” doesn’t solve that.

Historical Rivalries in Olympic Soccer and Their Impact on Current Competitions

Historical Rivalries in Olympic Soccer and Their Impact on Current Competitions

Highlighting Jackie Robinson

You can’t mention Black excellence in sports without paying homage to the first Black Major League Baseball player Jackie Robinson.

Hamartia: How Easy to Spot Fatal Flaws Kill NBA Prospect Potential

Hamartia: How Easy to Spot Fatal Flaws Kill NBA Prospect Potential

Give Reggie Bush His Heisman Trophy Back.

By today’s standards we can see that too many schools and athletes didn’t just pay an unfair price for the NCAA’s archaic rules – they paid a price that they shouldn’t have paid at all. Give Reggie Bush his Heisman back.

Football vs American Football: What America Needs to Learn from the Beautiful Game

Football vs American Football: What America Needs to Learn from the Beautiful Game

Financial Security and Transparency in Sports Fan sponsorship through Decentralized Finance.

Financial Security and Transparency in Sports Fan sponsorship through Decentralized Finance.

FACT: Sports Are Good For Your Health & Well-being

FACT: Sports Are Good For Your Health & Well-being

Even the GOATS had doubters

Next time you get shot down by someone who has a low opinion of your skills, make sure to keep your head focused on your dreams. Only you know your potential and only you hold the power of making your dreams come true.

Developing a Talent Identification Development (TID) strategy‍

Developing a Talent Identification Development (TID) strategy‍

Coach Prime Personality and Social Media Handles on Jerseys is the New Reality

Could this be the beginning of programs pivoting to get ahead of NCAA athlete compensation, or is it just for show?

Coaching Interviews In Season: Which Way Are We Headed?

If this one-year experiment gets adopted, will more and more coaches have one eye on another job and one foot out the door before the regular season ends?

Champions League vs Super Bowl: Which is the bigger spectacle?

The Champions League final is the most watched annual sporting event in the world, attracting an average of around 400 million viewers.

Can AI Help Us Find The Next Sports Stars?

These factors separate the greats from the great talents and the combination of these attributes if identified early on in combination with other factors would create an extremely powerful indicator of who we should be placing our bets on.