Editorial

Why Smaller Audiences = Greater ROI For Brands

What advantage could owners of a smaller audience like semi-pro and NCAA athletes possibly have over professional athletes in the sense of helping brands grow? TRUST AND LOYALTY

Why Smaller Audiences = Greater ROI For Brands

Why Smaller Audiences = Greater ROI For Brands

Why Networking Is Critical To The Athlete Ecosystem

Jersey Sponsor is here to connect the sports world.

Why Do Sports Fans Put So Much Pressure On Descendents of Sports Legends?

Sports legends only come once in a blue moon, which is why the probability of two unique talents coming from the same bloodline is slim. This, however, does not stop most from trying to live up to their lineage.

Why Do Bodybuilders Tan?

Why Do Bodybuilders Tan?

Why Do Bodybuilders Die Young?

Why Do Bodybuilders Die Young?

Where the WNBA failed Brittney Griner, a new crop of fan favorites will be untouchable

Where the WNBA failed Brittney Griner, a new crop of fan favorites will be untouchable

When is the Best Time to Bet on Basketball: Before or During the Match?

Understanding the nuances of timing in basketball betting can significantly enhance your overall betting experience and profitability.

When is baseball season (which months) amateur and professional

The baseball season at both the amateur and professional levels spans the spring, summer, and into the fall, with the professional leagues playing the longest seasons.

When does ski season start, which months are the season, what is ususally the first month of ski season

These dates provide a general overview of when the ski season starts and runs for both hemispheres.

When does football season start (when is generally considered football season) including high school, college, NFL

When does football season start (when is generally considered football season) including high school, college, NFL

When does basketball season start

The basketball season at all levels generally runs from the fall through the spring, with the high school and college seasons concluding in March/April and the NBA season running through June.

When does baseball season start, (when is generally considered football season) including high school, college, MLB

When does baseball season start, (when is generally considered football season) including high school, college, MLB

What's Better: Winning the World Cup vs Olympic Gold Medal

What's Better: Winning the World Cup vs Olympic Gold Medal

What is the Ballon d'Or Féminin and why is it important for women's football?

What is the Ballon d'Or Féminin and why is it important for women's football?

what is Market Psychology, and how can bettors combat it to better understand odds?

what is Market Psychology, and how can bettors combat it to better understand odds?

What is Kelly Criterion betting?

What is Kelly Criterion betting?

We Don't Need Dunks In Women's Sports, We Need To Care.

Shoutout to the allies of women's sports who have used their voice for equality because one thing we all care about as athletes is competition and winning. When you pay attention, the difference is only in our minds.

Understanding the Structure of Men's Professional Tennis Tournaments

Understanding the Structure of Men's Professional Tennis Tournaments

Understanding the Risk of Ruin Calculator: A Key Tool for Betting Strategies

Understanding the Risk of Ruin Calculator: A Key Tool for Betting Strategies

Understanding the Game Spread in Tennis Betting

Understanding the Game Spread in Tennis Betting

Understanding Proportional Betting: A Disciplined Approach to Sports Wagering

Understanding Proportional Betting: A Disciplined Approach to Sports Wagering

Understanding Inserts vs. Parallels in Trading Cards

Understanding Inserts vs. Parallels in Trading Cards

Tommie Smith and John Carlos Showed The Power In Athletes Speaking Up

Tommie Smith and John Carlos Showed The Power In Athletes Speaking Up

The WNBA's Next Up Stars Aren't Going To Tolerate Being Treated Like Brittney Griner

The WNBA's Next Up Stars Aren't Going To Tolerate Being Treated Like Brittney Griner

The Transition from Athlete to Retirement: Challenges and Opportunities for Life After Sports

The transition from athlete to retirement can be a difficult and challenging process, but it can also be an exciting and rewarding time filled with new opportunities. It’s important for athletes to find new passions and interests, plan for their financial future, and use their wealth and influence to make a positive impact on the world.

The Top 5 Athletes of the Week

The Top 5 Athletes of the Week

The Top 5 Most Influential Basketball Players of the Last 20 Years

The Top 5 Most Influential Basketball Players of the Last 20 Years

The Role of Under-18 Football Players in The Future of The Sport in The Next Decade‍

The Role of Under-18 Football Players in The Future of The Sport in The Next Decade‍

The Potential for a Future Windfall through Residual Income from Trading Cards: Why Athletes Should Start Preparing Now?

The Potential for a Future Windfall through Residual Income from Trading Cards: Why Athletes Should Start Preparing Now?

The Potential for a Future Windfall through Residual Income from Trading Cards: Why Athletes Should Start Preparing Now? Copy

The Potential for a Future Windfall through Residual Income from Trading Cards: Why Athletes Should Start Preparing Now? Copy

The NBA Trade Deadline Needs To Borrow From The NHL

In the NHL, the teams are allowed to eat up to half of the salary of a player whom they are trading. Why doesn’t the NBA do this?

The Months of Different Sports Seasons in the USA

The Months of Different Sports Seasons in the USA

The Most Controversial Moments in Soccer History: From Hand of God to VAR‍

The Most Controversial Moments in Soccer History: From Hand of God to VAR‍

The Martingale Betting System: Potential Rewards and Risks

The Martingale Betting System: Potential Rewards and Risks

The Legacy of Legendary Football Managers: Their Influence on the Game‍

The Legacy of Legendary Football Managers: Their Influence on the Game‍

The impact of Everton’s 10-point deduction on the Premier League relegation battle

The impact of Everton’s 10-point deduction on the Premier League relegation battle

The Evolution of Tactics in Modern Football

The Evolution of Tactics in Modern Football

The Euro 2024 challenge: How soccer can learn from cricket’s scheduling woes

The Euro 2024 challenge: How soccer can learn from cricket’s scheduling woes

the Best Fantasy Football Draft Strategy: A Winning Playbook

the Best Fantasy Football Draft Strategy: A Winning Playbook

The Athlete Money Tree - How To Make the most of NIL, Sponsorships, Network, and Open Doors

The Athlete Money Tree - How To Make the most of NIL, Sponsorships, Network, and Open Doors

Steps to Becoming a Sports Agent and Building a Lucrative Career: It's All About Relationships

Prioritize relationships, act with integrity, and consistently deliver results to thrive as a sports agent.

Starting a Sports Memorabilia Business: A Comprehensive Guide

Stay dedicated, keep learning, and adapt to market trends to grow your sports memorabilia business successfully.‍

Should College Be A Prerequisite for Joining The NBA?

These days, collegiate sports is a multi-million dollar business and it is no secret that the athletes have long been exploited commodities.

Rigged Or Talent?

Has this year long transformation from Jake Paul been a completely fake stunt for money or has he unleashed his hidden talent?

Partner with Women Athletes and Reap the Rewards

Brand partnerships can be life changing and entering them with women athletes is a win-win.

Overtime Elite – a private school, basketball league and media conglomerate – just sent two players to the NBA

Overtime Elite – a private school, basketball league and media conglomerate – just sent two players to the NBA

NIL - Capitalism or Controversy?

Why are coaches being such hypocrites?

NFL Athletes: Modern-Day Gladiators Battling Hidden Struggles

NFL Athletes: Modern-Day Gladiators Battling Hidden Struggles

Navigating Equity Deals: A Playbook for Athletes"

Navigating Equity Deals: A Playbook for Athletes"

NBA Fans Are Looking For Expansion - It's Not A Good Idea

It’s already a league that has to lean heavily on revenue sharing because there’s a big divide between the Haves and the Have Nots. Let’s not create two more Have Nots just yet.

NBA Star Spencer Dinwiddie Joins JRZY As Advisor & Investor!

Dinwiddie identified JRZY as a startup that he was passionate about due to mutually aligned interests and objectives of creating greater economic opportunities for athletes across the globe.

Monetization Strategies for Sports Content Creators

With dedication and creativity, your passion for sports can turn into a profitable venture.‍

MLB - You Were Cool With Steroids, Be Cool With Them In The HOF Too

The act of using PED’s in a league that didn’t care about PED’s at the time shouldn’t keep someone out of that very league’s Hall of Fame.

Manchester United FC can win against Liverpool with a new-look forward

Manchester United FC can win against Liverpool with a new-look forward

Liverpool Top The Premier League Table: Can They Keep up The Momentum This Year

Liverpool Top The Premier League Table: Can They Keep up The Momentum This Year

Lazy Girl Jobs are the Result of Guaranteed Playing Time and Participation Trophies

Lazy Girl Jobs are the Result of Guaranteed Playing Time and Participation Trophies

Key Storylines to Watch in the 2024 NBA Offseason

Key Storylines to Watch in the 2024 NBA Offseason

Kevin Durant Deserves More Credit

Kevin Durant does not deserve enough credit for how he’s handled himself over the past three years.

Judgment Day for Tanking is Here

The system needs to be changed if we don’t want fans like myself rooting against game-winning field goals.

Job's Not Finished

Ask the Atlanta Falcons about their 28-3 lead at the Super Bowl or the Golden State Warriors about their 3-1 lead in the NBA Finals. As sweet as victory is, the pain of losing after being so close is excruciating. When victory is within our reach we push harder and finish the job.

James Harden: A Training Day Scenario Unfolding in Real Life

James Harden: A Training Day Scenario Unfolding in Real Life

It's Time For The NCAA To Share Revenue

It's Time For The NCAA To Share Revenue

Is Trying To Pay A Coach To Lose A Game A Federal Crime?

According to 18 U.S. Code § 224 - Bribery in sporting contests, yes it is.

Is An Extra Week of Football Worth it for NFL Players?

While the first ever Week 18 of the NFL season provided for some fantastic drama and an extra week of football for us fans, it also must be questioned whether or not the extra week of football was worth it to the players actually doing the work on the field.

Investing And Equity May Be More Valuable Than Sponsorships And Endorsements

Too many athletes do not realize the value of investment until they retire

In Youth Sports, Does Cost Prohibit Participation?

If children are shut out of having the opportunity to participate in youth sports due to financial limitations, their life trajectory changes dramatically. The need for equality created through equal access to youth sports is essential for our young athletes.

In the NBA, the Hot Take Media Cycle Damages the Product

The sports media culture of today is not taking enough blame here. Let’s be real, it can be kind of fun to dream about where different players could move. Imagining these scenarios is part of the fun for basketball fans… but by 2022, it’s gone too far. We often forget the product that is actually on the floor. More specifically, we forget that championship teams don’t just happen immediately.

Impact of sponsorship on athletic performance.

Impact of sponsorship on athletic performance.

If We Don't Build Arenas Without Seats, Why Do We Build Products Without Them?

US adults spent more than $8 billion on sportswear alone and sports enthusiasts spend, on average, $725 on sports each year. Any experience that doesn't include the fans is one that is flawed. Products that are easy for fans and athletes to both adopt, as well as interact with each other will present the most value in the future.

Ice Cube's Big3 Signals Great Things For Athletes & Artists

Institutions that exploit their power and human capital are now at great risk of their industries and business models being disrupted, and the people will benefit from it. Automated fractional ownership and decentralization is a win for society. This is why we’re building the Decentralized Athlete Playground.

How Web3 Can Activate Economic Growth For Athletes Globally

We believe that by providing a proper opportunity and foundation, any athlete can easily activate the global community and use their own likeness, story, and dreams to fundraise their journey.

How Twitter Reacts to Messi’s Inter Miami Debut Goal

How Twitter Reacts to Messi’s Inter Miami Debut Goal

How to Develop and Sell Online Training Programs for Athletes: A Step-by-Step Guide

By following these steps, you may build a successful online training program that attracts and maintains athletes, resulting in income and growth for your company.

How to Become a Sports Agent and Make Money

Stay dedicated, keep learning, and adapt to market trends to grow your sports memorabilia business successfully.‍

How The AI Movement Is Changing Sports

There has been many innovations in sport, but few have had the influence that AI currently has in sports.

How Sports Shoes Have Taken Over The Fashion Industry

The sneaker culture that is booming has transformed the insane demand for Jordans and these basketball shoes have revolutionized the fashion industry by transforming game sneakers into a fashion staple.

How Smaller Audience Sizes Provide a Bigger ROI

Honing into core competencies, and core people, is what will really propel yourself and your power. Tap into the one, and then the many will follow.

How Resellers Are Ruining The Sneaker Game

The reselling game has made this close to impossible for a large percentage of the people fighting for a pair.

how often does the winner of the first 2 sets usually win the match in tennis?

how often does the winner of the first 2 sets usually win the match in tennis?

How One of The GOAT Brands Almost Didn't Happen

A story of how one of the strongest brands every created almost didn't happen because it was being overlooked.

how many rounds are in women's pro tennis?

how many rounds are in women's pro tennis?

How We Activate Critical Mass to Bring More Opportunities to Athletes

How We Activate Critical Mass to Bring More Opportunities to Athletes

How In 2022 Athletes Will Flex Their Muscle Over Teams And Leagues In Fresh Ways

Sports are star driven and social networks have increased the power of individuality. Ownership of ourselves, our content, our voices, and our leverage is what will continue to evolve.

How Important Is Fan Engagement In Sports?

There are billions of sports fans around the world with soccer being the most popular with an estimated 3.5 billion fans globally. The NFL (390 million to 410 million fans worldwide) also has a huge global following as does baseball and ice hockey. Fans are the most important aspect of most professional sports because without the fans, professional sports wouldn’t exist.

How Good is Rafael Leão

How Good is Rafael Leão

How Good is Vinicius Jr?‍

How Good is Vinicius Jr?‍

How Do I Get Sponsors?

There are plenty of ways to “get” sponsors, but your mindset should rather be “how can I attract sponsors.”

How Can Poverty Be Alleviated Through Sports?

Sport is the great equalizer and connector across the globe. It is proven, consistent, fair, and a realistic pathway to realizing the idea of "The American Dream" and upward mobility in any nation or society

What Is GPT-3 And How Can It Be Useful In Sport?

The role of AI and GPT-3 in sports is likely to continue to be a topic of debate. But as the technology continues to evolve and become more widely available, it's clear that it will play an increasingly important and permanent role in how sport evolves.

How Athletes can help your Startup Rise Above the Noise

It is time to build your brand on the back of people that can propel it to new heights. Athletes want to take ownership of their lives, they can and will carry your endeavors into new spheres of interest.

How A 24-Year-Old Dutch Man Surprised The World And Won The Formula One championship

The Formula One Abu Dhabi race this weekend was nothing less than a huge surprise for most people. Here's a breakdown of what happened.

How A Funnel Can Fix The NFL's Rooney Problem

The NFL has a systemic problem that requires a systemic solution. “Better than nothing” doesn’t solve that.

Highlighting Jackie Robinson

You can’t mention Black excellence in sports without paying homage to the first Black Major League Baseball player Jackie Robinson.

Hamartia: How Easy to Spot Fatal Flaws Kill NBA Prospect Potential

Hamartia: How Easy to Spot Fatal Flaws Kill NBA Prospect Potential

Give Reggie Bush His Heisman Trophy Back.

By today’s standards we can see that too many schools and athletes didn’t just pay an unfair price for the NCAA’s archaic rules – they paid a price that they shouldn’t have paid at all. Give Reggie Bush his Heisman back.

Football vs American Football: What America Needs to Learn from the Beautiful Game

Football vs American Football: What America Needs to Learn from the Beautiful Game

Financial Security and Transparency in Sports Fan sponsorship through Decentralized Finance.

Financial Security and Transparency in Sports Fan sponsorship through Decentralized Finance.

FACT: Sports Are Good For Your Health & Well-being

FACT: Sports Are Good For Your Health & Well-being

Even the GOATS had doubters

Next time you get shot down by someone who has a low opinion of your skills, make sure to keep your head focused on your dreams. Only you know your potential and only you hold the power of making your dreams come true.

Developing a Talent Identification Development (TID) strategy‍

Developing a Talent Identification Development (TID) strategy‍

Coach Prime Personality and Social Media Handles on Jerseys is the New Reality

Could this be the beginning of programs pivoting to get ahead of NCAA athlete compensation, or is it just for show?

Coaching Interviews In Season: Which Way Are We Headed?

If this one-year experiment gets adopted, will more and more coaches have one eye on another job and one foot out the door before the regular season ends?

Can AI Help Us Find The Next Sports Stars?

These factors separate the greats from the great talents and the combination of these attributes if identified early on in combination with other factors would create an extremely powerful indicator of who we should be placing our bets on.

Can burnout among college ATHLETEs be prevented?

Can burnout among college ATHLETEs be prevented?

Best Sports for 6-Year-Old Kids: Engaging Activities for Young Athletes

Best Sports for 6-Year-Old Kids: Engaging Activities for Young Athletes

Athletes Strike Gold with Podcasting: Uncovering the Hidden Earnings Potential.

Athletes Strike Gold with Podcasting: Uncovering the Hidden Earnings Potential.

Audience vs. Performance, Which Is Better For Endorsements?

Money is spent on endorsements primarily because athletes have a large fan base and brands want more exposure. It is obvious that a larger fan base has greater potential to generate revenue for you as an athlete, but without good performance, you have very little chance of becoming known.

Athlete Venture Capitalists Are On The Rise

With countless ways for us to easily invest our money including startups, crypto, apps, we're starting to see athlete venture capitalist funds trending upwards.

Are You Sabotaging Your Own Sponsorship Opportunities? Find Out Here

Securing sponsorship deals as an athlete is all about standing out from the competition and showing your value. Avoid the common mistakes, promote yourself effectively, target the right company, perform at your best, don’t get yourself in bad light and join a community that will help increase your reach. With determination and the right strategies, you can achieve your sponsorship goals. Go for it!

Are Youtubers Ruining Boxing?

Boxing purists must also acknowledge the problems within boxing were plenty before Youtubers began merging into the sport. Corruption, incompetent judging, promotional gatekeeping amongst other issues should be addressed first before blaming Youtube boxing for “ruining” the sport.

Are Sports Fans Out of Control?

Is fan behavior getting out of control?

Are Football (Soccer) Agents on the Decline?

While the majority of agents have players interests at heart, the high commissions and growth of data has perhaps put the industry on high alert.

Are Bowl Games In Jeopardy?

If just about everyone who is draft-eligible (and even some who aren’t) decide to skip these games due to pre-draft injury concerns or Covid concerns, will fans continue to tune in?

How the Supreme Court's decision could potentially shift billions to NCAA athletes

This decision potentially opens the door for athletes to gain an easier path to being compensated for their NIL (name, image, likeness)

AAU Sports – Good Or Bad... What’s the Right Move?

Next time that you think that it’s crazy how young kids are when they start to be treated as athletic commodities, remember that this is not limited to just AAU or America... It's Global.

6 Soccer Stars Whose Careers Were Cut Short by Injury

6 Soccer Stars Whose Careers Were Cut Short by Injury

5 Can't Miss Rules to Trading Card Investing

5 Can't Miss Rules to Trading Card Investing

How are Olympic athletes selected for the 2024 Games?

By combining these steps, the Olympic selection process ensures that the best athletes are chosen to represent their countries at the 2024 Paris Olympics.

How NFL Preseason Games Impact Team Rosters for the Regular Season

Ultimately, the preseason serves as a proving ground for players, impacting their careers and the overall success of their teams in the competitive landscape of the NFL.

Recommendations for Marketplaces and Platforms for Trading Sports Cards

Recommendations for Marketplaces and Platforms for Trading Sports Cards

Test Game

Testing testing

What are obesogens and list of common household items that contain them

Black communities are disproportionately affected by obesogens which are chemicals found in common household items that contribute to obesity. For Black athletes and families looking to improve their health awareness and exposure reduction are essential.

When is the Best Time to Bet on American Football: Before or During the Match?

Ultimately, it's essential to consider all relevant factors and make decisions that align with your risk tolerance and betting approach.

Why Do Girls Not Have Football?

By fostering a more inclusive environment, providing better resources, and promoting female role models, we can help empower the next generation of female football players and change the narrative around girls in sports.